Case Study: Bold new design direction gets results

Walter Clappis' Hedonist brand started life over 10 years ago as a Ready to Wear wine label design concept that resonated with the McLaren Vale winemaker. To establish a strong and enduring brand, it is essential for the look and feel of all the branding, including packaging, to evolve and grow with the company.

Passion: The Driving Force Behind GLD SA

In an interview with LabelsPlus Editor, Roger Coles, CoLLECT Design's Director, Nina describes the company's growth since 2012 and the importance of compelling story-telling in the design strategy process...

Behind every great stand-out label design, is a talented group of designers, artists and printers. People who inject into the task of designing a new label, something that is original, creative and often, outstanding. A product’s label must demand the attention of the consumer, so they pick up the product and ultimately decide to purchase. With the Australian wine industry a multi-billion dollar contributor to the country’s success, it is only natural that many of the best label designs produced are sought by the wineries in South Australia and across the country.