Passion: The Driving Force Behind GLD SA

In an interview with LabelsPlus Editor, Roger Coles, CoLLECT Design's Director, Nina describes the company's growth since 2012 and the importance of compelling story-telling in the design strategy process...

Behind every great stand-out label design, is a talented group of designers, artists and printers. People who inject into the task of designing a new label, something that is original, creative and often, outstanding. A product’s label must demand the attention of the consumer, so they pick up the product and ultimately decide to purchase. With the Australian wine industry a multi-billion dollar contributor to the country’s success, it is only natural that many of the best label designs produced are sought by the wineries in South Australia and across the country.

One of the companies producing outstanding wine labels – as well as other packaging - is Adelaide-based CoLLECT Design (previously Graphic Language Design Pty Ltd). “Labels Plus” spoke to Director Nina Chalmers, about the studio, the label industry, and what drives her design consultancy to continually reach for the top.

Download PDF of published article