McLaren Vale's Serafino Wines are distinctive in character and express the individuality of the vineyards from which the fruit for their wines is sourced. The ‘Sharktooth’ range is inspired by the story of a prehistoric Megalodon shark tooth, which was discovered beneath the terroir of one of their vineyards. Millions of years ago, McLaren Vale was a seabed, where this fearsome ocean predator lived. Delving into the fascinating stories behind a brand is an effective strategy for encouraging customers to connect with the product.

scope | brand strategy, illustration, label and packaging design