We worked closely with Paul and Mara Georgiadis to develop De Nero, the newest addition the the Paulmara Estate range. It is the first vintage from their Nero d'Avola vineyard, and a tribute to Paul's father. Paul describes the wine as having the same admirable qualities as his dad – a true work horse. The evocative notes inspired the velvety black and copper foil design and Mara explains that 'while a lot people have heard of the varietal, many don't know the inherent character of the wine. Besides looking really appealing, this design helps consumers to work out what's in the bottle before they buy it - which is perfect.'
scope | brand strategy, label and packaging design