When the brand owner, Jason Woodbridge briefed us for the Layer Cake design, he was inspired by fond childhood memories of weekly visits to his grandparents. He’d find his grandmother in the kitchen constructing her signature triple-layer chocolate cake. His grandfather used the layers of the cake to explain the fertile layers of soil in which the family vines grew. To Jason, his handcrafted Layer Cake wines embody all he learnt from his grandparents at that time, and in bringing his vision to life, we captured the true essence of the brand story. 'The label is a canvas and a completely different medium for the winemaker to speak directly to people who love wine...’ Jason Woodbridge, Winemaker, Pure Love Wines

scope | brand strategy, label and packaging design