We worked closely with Sam to capture the spirit of the 80's and pay homage to the humble mixtape - one of the most powerful weapons in cupid’s arsenal from that era. Aside from writing a song yourself, there was a time when the gifting of a well-crafted playlist was a way to win the heart of one's potential soul-mate. Loaded with tracks and lyrics to move the listener, the mixtape was a way to say, 'this is what I like, I like you, so I hope you’ll like it and like me too'. The design process took us on a trip down memory lane and each varietal's notes relate to tracks of the day... Let it rock, Summer grooves, better when it's hot, keep on loving it. This design project is a beautiful example of the heights that can be reached when you’re on the same wavelength as your client and the people they are trying to connect with.